The fundamental economic ideal, according to the ancient Greeks, was to strike a balance. Too little emphasis on economics meant an inability to provide the surplus that would enable them to lead a “good life”. Too great an emphasis on economics, however, and the submergence of oneself in a luxurious life with an ever-growing indulgence in wealth generation follows. — As a philosopher, whose theories about economics and business are systematically connected to a moral philosophy, Aristotle provides a rich conceptual framework to reflect upon personal wellbeing, the wealth of households, and the welfare of the state. …